Majority of Canadians intend to support local businesses this summer

So far, 2025 has brought with it an outsized serving of economic uncertainty and turmoil. However, one aspect of Canada’s immediate economic future that doesn’t seem to be in doubt is its citizens’ support of local business. A recent survey from TD Bank Group found 89% of Canadians feel its important to support the domestic economy this summer, with 64% planning to travel within Canada in the coming months.

"It's encouraging to hear that Canadians are planning to support local small businesses as part of their vacation plans this summer, as it helps both entrepreneurs and our local economies," Julia Kelly, vice-president of small business banking at TD, said in a statement.

"It's particularly welcome news, as many of our small business customers have been concerned about consumer spending slowing down."

Canadians approach to local tourism

Canadians are doing their homework before hitting the road. According to a recent survey, 63% say they research shops, restaurants and attractions before they travel. Even more compelling, nearly three-quarters (73%) admit they're willing to travel specifically to visit a unique business or attraction they discovered during their search.

This growing appetite for meaningful, well-planned experiences is good news for the tourism industry. TD Economics projects that tourism will outpace most other sectors in Canada this year, driven by a surge in local spending as Canadians choose to explore their own backyard. At the same time, international visitors are eyeing Canada and its diverse regions as prime summer destinations, fueling what’s shaping up to be a standout season for the travel and hospitality industries.

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Cottage country

Cottage country remains a top draw for younger Canadians this summer, with 46% of Gen Z and 42% of Millennials planning a getaway to the lake. But it’s not just about relaxing by the water. These travellers are also looking to engage with the communities they visit. Among those heading to cottages, 96% say they plan to explore and support local businesses, including restaurants, shops and marinas.

This trend highlights a growing desire for authentic, local experiences, and it’s good news for small business owners in seasonal destinations, where summer visitors can provide a crucial boost to the local economy.

Survey methodology

The survey was undertaken by The Harris Poll Canada and it ran overnight on May 22nd, with 1,531 randomly selected Canadian adults who are Maru Voice Canada online panellists. The results have been weighted by age, gender, region and education (and in Quebec, language).